What do big names like Ubisoft, Playstation, Gameloft and Rockstar Games have in common? They all have their operations in India and saw up to 60% growth in just the last two years.
At the same time, many other players in the gaming industry seem extremely eager about setting up their teams in India. But why is that? And would it be wise for you to follow suit?
Here are 5 reasons why the answer is a resounding yes-
The gaming market in India With a young population powered by improved internet connectivity, India is all set to become the next major frontier in gaming. As of 2020, there are 300 million gamers in the country and this number is only expected to rise by an astounding 140 million in the next two years. Around 5.6 billion mobile gaming apps were downloaded in India in 2019, the highest in the world.
Being a part of the Asia Pacific region is also an upside. According to some estimates, the region generates a combined revenue of $71.4 billion (USD) in gaming and housed over 1.2 billion video gamers in 2018. This represents more than double the revenue generated in the second largest region, North America.
Qualified talent
India has not only matured as a market for games but has also risen as a provider for the skills required to develop and market them.
The number of talented game developers in India keeps ballooning each year. The country is home to young force that is skilled in UE3,UE4, Unity, Blender, Frostbite, Maya etc. and flaunts more than 50,000+ talents to choose from.
India also houses skilled graphic designers, sound artists, game producers, writers and testers- completing the entire game development package.
The growth of gaming companies in India
Online game development companies in India rose to 275 in 2019 from a mere 25 in 2010.
The stats point at exceptional growth in the Indian gaming industry. For example, in 2020 alone-
Gaming companies like PayTM First Games saw a 200% increase in its userbase
The traffic for games like Ludo King increased from 13-15 million DAU to more than 50 million DAU
Gaming companies like WinZO saw a 35% growth
Recognizing this scope for growth, many international Video Game companies have set up their development Studio in India. For example-
Ubisoft, a French video company, already has two development centres in India
American video game publisher Rockstar Games acquired an Indian video game development company called Dhruva Interactive last year
Baazi Games plans to invest $5 million in India's gaming market this year
Alibaba Group's AGTech Holdings partnered with PayTM to launch Gamepind- a gaming and quizzing destination
Youzu Interactive, a Chinese gaming company, entered the Indian market in 2017 and plans to invest $10 million in the same
Other advantages
While the stats and numbers about the gaming industry in India speak for themself, there are (many) other advantages that you can get by setting up your team here-
With over 125 million people who speak in English, India is the second-largest English-speaking country in the world. This eliminates any language-based barriers between your team in the USA and your team in India
Did you know that by setting up a team of 10 in India, you can save up to $1 million in a year? You get the choice of working with an equally qualified and talented team paired with an upside of cost savings
Your business can benefit from 24x7 operations. Banking on the timezone advantage, you can get your work done faster and also serve your customers better
You get Braves benefits
If you decide to take the big step of setting up your team in India, it’s important that you do it right. You need to count on someone who is not only reliable but also knows how to navigate through the Indian market.
That’s where we come into the picture.
With 15 years of experience in helping companies in the USA set up their operations in India, Braves can help you build the right team here and grow manifold.
By setting up a team in India with Braves, you get benefits like-
No operational, legal or recruitment hassles: From finding the right talent for you to setting up an office for them- we take care of all the operations. Our talent acquisition team works exceptionally hard to handpick candidates that align with your expectations and needs
Strategic location advantage: Braves will help you set up your team in Pune, India- one of the biggest IT hubs in India with a solid engineering talent
You get YOUR team: Work directly with your team that is in complete alignment with your vision, mission and culture. Zero managerial interferences, guaranteed
Scale as per your needs: Get the freedom to expand based on your requirements
We gave you five solid reasons for setting up a game development studio in India.
It’s time you up your game. Contact us now.
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